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• i-marketing: Unleash the power, volatility and incomparable results of internet marketing for your e-business or site. Learn More... • i-business consulting: Draw from the experience, knowledge and detailed advice of accomplished internet businesspeople. Use our experience to your advantage. Learn More... • web development: Build the online framework of your business according to your preferences and budget. Learn More... • client portfolio : View the details and results of our past projects. Learn More... _____________________________ • partners: View our directory of business/development partners, or find out more about partnering with Testiment. Learn More... • affiliates: Earn generous commissions by referring others to Testiment from your site or blog. Offline referral program as well. Apply Now, or Log In. • about us - The background, developmental history and vision of Testiment Marketing.
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Internet Marketing: What is Internet Marketing, exactly? How do I know if it will work for my business? What methods do you use to get my site to the top of the search engines for my targeted keyword(s)? How can I determine what my ROI (return-on-investment) is from my marketing campaign? __________________________________ Internet Consulting: What is Internet Consulting, exactly? Why would I want to pay for this? What is the purpose of Market Research? What exactly do you do if I pay you to manage my online project? __________________________________ Web Development: What is Web Development, exactly? Why should I build a website for my business or service? Will Search Engine Optimization guarantee top rankings for my site? _____________________________________________________
Answers: Internet Marketing: What is Internet Marketing, exactly? Internet Marketing is simply spreading awareness about your company or service to your targeted audience via the internet. Internet marketing takes several forms, but it simply (and effectively) connects you to your prospective customers. The internet can enable your business to do exceedingly well on a smaller-scale budget. You can reach literally millions of people with an effective marketing campaign for a fraction of the cost, and more quickly. Learn more about our Marketing services here How do I know if it will work for my business? Internet Marketing can positively influence almost any business. However, businesses and services that have the ability to gain customers on a larger scale than where they are physically located (ie. store location) will be able to more noticeably experience the potential of the internet. For example, if you run a local skate-sharpening shop, while you may be able to attract more business to your physical store from internet awareness, your business will not be as suited to internet marketing as skate manufacturing companies, skate/hockey gear distributors, skate-sharpening service franchisors or any other business model whose customer base is not limited to the local population. That said, however, even if you do own a local business, based on a local customer-base, you can still achieve significant results from internet marketing. For example, if you own a local moving company in your city, and your company shows up in the first results for the search term "[your city] moving services" - assuming that's most relevent and volatile keyword for your business - then you are going to notice very positive results from internet marketing, with a very high ROI. What methods do you use to get my site to the top of the search engines for my targeted keyword(s)? Unlike several other "SEO's", most of whom will not disclose methods or techniques, we fully support and stand behind our methods, techniques and strategies to develop long-term results from a variety of major search engines. Search Engines have one purpose: display relevant results. If a search engine does not generate results that are relevant, then it will lose its user base. If it loses it's user-base, it loses revenue from volume-based advertising avenues such as pay-per-click advertisements, banners, affiliations and other related programs. Therefore, all major SE's will do everything that they can to ensure that their results are relevant - including the enforcement of anti-spamming, anti-cloaking and other systems used to combat "black-hat" methods used by several marketing agencies to promote their client's sites for money. The search engines don't necessarily care about the industry that has been created as a result of influencing rankings - but they do care about the fact that if the "results" industry effectively starts to rank irrelevant sites for their clientelle, then they'll lose credibility as a search engine that is supposed to display useful information. So, why is all of this background information necessary? Because it helps to explain our methods of effectively and ethically performing Search Engine Optimization and Search Marketing. Testiment will NOT utilize unethical methods of ranking an irrelevant or undeserving site on any search engine. Remember that the Search Engine's alogrythms and systemized searching applications are configured to find relevant results - which is exactly what we'll leverage to your advantage. Search Engine Marketing should not be complicated. Search Engines are continually focusing their efforts on finding relevant sites to rank accordingly. So why not give them a relevant site to work with in the first place? Makes sense, doesn't it? The process: What we'll do is help you to create a relevant site to your targeted keyword(s) - relevant both to your users, and search engines. Once your site has a content-rich foundation of relevant information that will be useful to your visitors, we will then market it accordingly in order to achieve optimal rankings for your site on a variety of different search engines, not just Google™, which is currently the most popular search service. (Would you create a marketing campaign that was completely dependant on one other company? Neither would we.) Specifically, we will ensure that your title tags, headings/headers, image alt-tags, meta descriptions, and actual text content is carefully written to ensure that your visitors understand exactly what your business is, and what your services are. This will also optimize your site for your desired keywords, based on extensive keyword and market research. We will also simplify your html or related code (ie. remove unnecessary tags, use CSS style sheets instead of on-page code, use Javascript files instead of on-page java, etc.) in order to "unclutter" the structure of your site so that it is easier for search engine "bots" to appropriately read your actual content and then rank your site accordingly. In addition to considering quality content optimized for specific keywords, Search Engines also use hyperlinks to find, and then approprately rate the "importance" of a site in any given category. This system is generally democratic - which means that the more links you have pointing to your site, the higher you will likely rank for your targeted keyword(s). Things that must be considered in the linking process are: -The types of sites that link to your site (must be topically relevant to produce positive results) -The actual link-text used in hyperlinking to your site (this is a large factor in optimizing your site for targeted keywords. Search Engines assume that links describe the sites they link to, and based on that assumption, most SE algorythms place a fair amount of weight on link-text, or "anchor text", as it is also called.) Okay, so you can optimize my site for better results, and recommend link-text... but how on earth do you get other sites to link to my site? Good question. The "answer" is multi-faceted. The Testiment team will actually generate links to your site using a variety of ethical methods that are mutually beneficial for your site, other related sites, and even search engines - because we will ensure that your site has something valuable to offer to your visitors before we market it. All links are generated by our team of marketing professionals (humans), not programs or "bots". We will generate links to your site by employing some or all of the following methods: -Exchanging reciprocal links with other related sites by contacting the applicable webmaster or site owner directly and proposing a link trade. -Submitting relevant and useful press releases regarding your site or service to popular online resources, portals, entertainment sites and news sites. This could include content syndication (offering professional essays or other entries) if you are a consultant, physician, or specialist in your field. -Manually submitting your site to several popular online directories, such as DMOZ™ and Yahoo™ Directory. -Developing creative linking strategies that create incentive for webmasters to link to your site. These could include customized web-rings, traffic trading applications, top-lists, awards for other sites and affiliate programs (incentive marketing). Achieving optimal rankings for your site in major Search Engines is a science - and an art. However, there is no "secret" involved - simply hard work, research, more hard work, more research, and most of all, patience. Search Engines are extremely slow in updating their listings and databases. Therefore, you cannot expect any large results from proper Search Engine Marketing for at least 5-6 months. We make no guarantees as to whether or not you will be #1, #2 and so on in search results for your targeted keywords. Search Engines are seperate companies, and there is no way to anticipate their updates or actions. Read what Google™ says about SEO companies that make claims about guaranteed rankings. However, we do guarantee that by using our Search Engine Marketing services, you will experience long-term results that will very positively effect and increase your online presence. Due to the diversified nature and integrity of our methods, positive search ranking results are really more of a "by-product" of effective search engine marketing. How can I determine what my ROI (return-on-investment) is from my marketing campaign? We provide accurate reporting (monthly, weekly - even daily or hourly if your campaign is based on pay-per-click advertising or media buying) based on your previous traffic and sales trends, as compared to the difference in those trends due to any and all marketing efforts. While we do encourage you to keep a close watch on ROI throughout the entirety of the marketing project, our focus is on the long-term results of proper marketing - rather than short-term "instant results", based on intensely focused marketing. Therefore, we would also encourage you to work with us to evaluate the short-term details of current marketing results in order to successfully build and maintain a consistently increasing and long-term ROI. Our marketing services are a professional service performed by a team of specialists. Therefore our rates reflect the quality of our services. We do not typically offer singular services, such as "SEO" or "Pay-Per-Click Advertising". Rather, our marketing services are tailored specifically to your needs, budget and preferences so as to diversify your coverage and build a strong foundation from which to generate effective, long-term results. This process will involve a variety of services, and is entirely dependant on your needs, and your industry. Typically, a basic marketing campaign (which will include elements of consultation and web development) will start at about $8000.00 USD. We are open to negotiations regarding profit-sharing based on increased sales trends as a result of our marketing services for a pre-determined duration of time. This option is more suited to smaller businesses or business start-ups that sell products with a large profit margin. For a very general pricing guide, read our pricing overview For a very specific quote regarding your project, contact us here __________________________________ Internet Consulting: What is Internet Consulting, exactly? Internet Consulting is simply an extension of professional consultation regarding the potential of internet marketing/presence for your business or venture. Consultation, in its basic form, is guidance. Use our consulting services to determine the possibilities that the internet holds for your business or venture, to analyze online business strategies (or develop them), and to gain valuable knowledge that will save your company significant amounts of money and time. Learn more about our consulting services here. Why would I want to pay you for this? Knowledge is a powerful tool in any situation. Think about how much time and money you have spent learning valuable lessons through mistakes, problems, poor planning and other variables. These inevitable occurrences cost your company both time and money. For example, if you are starting an online venture from scratch - with little or no experience - your downtime (or "learning time") will likely take anywhere from 6 - 12 months or more, making very few or no profits. If your business had the potential capability to generate a profit of approximately 10,000.00 per month with proper planning, marketing and execution, then you would have "lost" 6 - 12 months times 10,000.00 profit, which is a $60,000.00 to 120,000.00 loss due to inexperience and unintentionally bad decisions. Now, compare the above projected costs to the relatively small costs of hiring a consultant. Does it not make sense to take advantage of a valuable resource such as experienced consulting? What is the purpose of Market Research? Market research will give you a clear picture of your projected workload and expenditures, your competition, and "what you're up against" in general. It will also help you to choose and solidify a specialized niche for your business - preferrably one with little competition. However, even with competition (which can, in some cases, be an indirect advantage), it will clearly show you what steps are necessary to take in order to have an "edge" over your competitors. It also provides a solid foundation from which to construct a high-impact marketing campaign that will maximize your company's profits. What exactly do you do if I pay you to manage my online project? Project management is a loose term to describe any sort of workload that needs to be done professionally. For example, if you are ready to execute an online strategy or begin a marketing initiative but feel that the workload is too complicated or burdensome for your business, you have the option of outsourcing the management (over-seeing) of that project to Testiment. You may find that by paying us to manage your project or online workload, because of our connections to literally hundreds of online marketers, programmers, web developers and other specialists, you will quite significantly reduce your costs and maximize your time. Project management is usually integrated in some form into any web development, consulting or marketing service that we provide. Consulting is a service that saves you money - and time. However, we offer professional services that will prove to be invaluable to your company on a long-term scale. Our rates reflect the level of services that you will be receiving. Our consultation packages are individually configured to meet the demands of your business or venture; there are no "set rates". Typically, a basic consulting service (which will include elements of marketing and possibly web development) will start at about $3000.00 USD. We are open to negotiations regarding profit-sharing based on increased sales trends as a result of our consulting services for a pre-determined duration of time. This option is more suited to smaller businesses or business start-ups that sell products with a large profit margin. For a very general pricing guide, read our pricing overview For a very specific quote regarding your project, contact us here __________________________________ Web Development: What is Web Development, exactly? Web Development is the construction of an online site, application(s) as needed and other dynamic elements involved in creating the online framework of your business. This generally includes website creation, database-driven dynamic content, programming, ecommerce integration, affiliate program implementation and other related services. Why should I build a website for my business or service? A website can be anything from a glorified business card to a massive resource for millions of users - but both examples serve the same purpose: to reach more potential customers. A website is a very effective sales tool, both for new customers and regular clients. It can keep you in contact with your customers, and it can connect potential customers to your business. Both purposes are essential for online survival. Will Search Engine Optimization guarantee top rankings for my site? No. Read more about this under "What methods do you use to get my site to the top of the search engines for my targeted keyword(s)?" The cost depends entirely on what your needs are. A typical website, professionally designed and optimized for search engines, will start at about $3000.00 USD. For a very general pricing guide, read our pricing overview For a very specific quote regarding your project, contact us here
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