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Marketing - Affiliate / Incentive Marketing _______________________________________________________ Affiliate (or Incentive) Marketing is a unique system of promotion that generates results before you pay for them. Several online webmasters, marketers and other professionals generate a substantial amount of revenue by promoting others products and taking a commission of sales refferred, leads generated or actions initiated. This is mutually beneficial for both the vendor and the salesperson (or "affiliate"). What we do to integrate incentive marketing into your promotional campaign is install the necessary applications on your website, recruit a certain number of affiliate marketers to promote your product on commission (in proportion to your budget), and develop ad creative based on your direct input, professional sales copy, and advanced testing procedures in order to maximize the results generated by your team of affiliates. The results of an effective affiliate team are exponential and indirectly provide a high-impact, targeted branding campaign. In addition to this, the network of affiliate advertisers will generate more leads and increase your site's link popularity, which has a positive effect on search engine positioning in organic search results on major search sites such as Google, Yahoo and MSN search. The software installed on to your site will allow you to easily view and manage all affiliate activity, including traffic income, conversion rate (ratio of traffic vs. sales), paying affiliates and monitoring all other affiliate activities. Newsletter software is also included to communicate with and manage relationships with your affiliate sales team. Example of how an incentive-based transaction operates: -Affiliate refers customer to your site -Your on-site software tracks the referred visitor and stores the referring affiliates "cookie" (online ID for commission purposes). -Customer buys a product for 1000.00 -The Affiliate program credits 15% of that sale to his or her account, as this would have been the agreed-upon (or advertised) commission rate when they signed up. -Affiliate gets paid 150.00 for that particular sale -Your profit is 850.00 minus cost of product and overhead. Things that we consider during this process are: -Your Budget -Business Image and Persona -ROI (or, Return on Investment) -Your Business Capacity -Long-Term Goals and Objectives _______________________________________________________ If this information does not explain the service in enough detail, please contact us to find out more. Use our marketing solutions to broadcast your business effectively, and experience results. |