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Marketing - PPC Search Engine Marketing _______________________________________________________ Pay-Per-Click advertising is exactly that - you only pay when a potential customer is directed to your site as a result of your broadcasted ad. PPC ads are primarily located in major search engine listings (ie. Google, Yahoo, MSN, Ask Jeeves, etc.) for relevent, well-converting keywords. They are also located on thousands of contextually targeted websites. What this means is that the only time a customer has the opportunity to see your ad is when he or she types in the relevent keywords relating to your campaign in a major search engine, or if he or she is on relevent web-page. This system targets your ad directly at your potential market - and is only seen when your product or service is actually being searched for or researched by potential buyers or leads. This performance-based advertising system is highly effective, and highly customizable at every level. Ad testing, a crucial factor in developing ad copy into an effective sales tool, is simple and instant. If something is working (or not), it's obvious, and can be modified for optimal performance instantly. As well, you can run several campaigns simultaneously - each targeted for applicable keywords - for the same product. This drastically increases demographic reach and testing capabilities, in order to maximize ROI (converting sales) in a time-sensitive and effective manner. Through a highly communicative process, we develop effective sales copy for your PPC campaigns, and monitor them constantly to ensure maximum performance for your search engine and contextual site campaigns. The amount of response generated by PPC marketing depends entirely on your budget. Things that we consider during this process are: -Your Budget -Your Time-Frame -ROI (or, Return on Investment) -Your Business Capacity -Long-Term Goals and Objectives _______________________________________________________ If this information does not explain the service in enough detail, please contact us to find out more. Use our marketing solutions to broadcast your business effectively, and experience results. |